We were tasked to do research on a company that was either outdated or not doing well and re-brand their product. I chose Back to Nature granola brand because they have been around since the 60’s but did not seem very popular, at leastnot around the Midwest. I decided to make the granola bag a bit more fun, colorful, hip and exciting in order to catch people’s eyes and make them more excited about granola and healthy eating in general but tried to keep the company’s simplistic identity.